The Leon Theory

Project

Logo Design
Web UI Design

Date

October 2016

Client

Singapore Polytechnic

Brief

The Leon Theory is a short web series by Singapore Polytechnic detailing the life of Leon - a geeky high-flyer who has little experience with interacting with girls - as he transitions into his first year at Singapore Polytechnic. Create a suitable logo for the series & a microsite to publicity.

Approach

I used Leon’s trademark glasses as the key graphic into logotype for the webseries, keeping it simple yet memorable. To further bring out the geeky character of Leon, I produced a short logo animation of the glasses being pushed up - another characteristic of Leon.

The microsite plays hosts to all tiny goodies of information that viewers will be interested in - character bios, behind-the-scenes and extras. The design creates a dynamic and vibrant atmosphere - reflective of the light comedy series that The Leon Theory is.